AdWords ads appearing above search results on Google.com now have a new look, according to the Inside AdWords blog. The sponsored links that appear above organic search results will now have a yellow background, instead of the previous blue background.
To lessen unintentional clicks on ads, Google has also changed the way it processes clicks on those ads, from allowing a click anywhere in the box to count as a click to requiring the user to click on the link in the top line, as in other ads.
Google has been testing the changes for a few weeks now. The moves are expected to lower clickthrough rates, but should improve ROI, as users that do click through are more likely to have done so intentionally.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!