Is Google's Armstrong Promoting Search Spam?
Kate Kaye at ClickZ uncovers an interesting connection between Google’s VP of Ad Sales Tim Armstrong and potential search spam. In “Bottom Slurping for Google Juice,” Kaye points out that Associated Content, a content production house theoretically aimed at creating a marketplace for aspiring writers, seems to be responsible for creating some made-for-AdSense type of content.
The “content producers” are taught to write keyword-heavy content, and they’re paid according to the amount of traffic their creations will drive. Surprise, surprise — Associated employs an algorithm that estimates the number of unique visitors that will be driven to that content in coming months, and pays writers upfront accordingly.
A few examples from an Associated Content customer that Kaye looked at were very low-quality, keyword-stuffed pages, though she admits those pages are not necessarily products of AC writers. Even if those specific examples are not, the argument remains as to whether the service is about creating quality content or adding keywords to a page to better target ads, such as those sold by Google.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now