Idearc Media, parent of Superpages.com, will begin offering search marketing services to its Internet Yellow Pages advertising customers. Services include pay-per-click campaign design and management, search engine optimization reviews and recommendations, search engine paid inclusion, price comparison and shopping engine feed optimization and management, as well as multi-dimensional pay-per-click analytics and reporting.
Idearc, formerly a division of Verizon, acquired SEM firm Inceptor last year, and Inceptor's team is now the basis of Idearc's SEM consultancy.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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