Idearc Media, parent of Superpages.com, will begin offering search marketing services to its Internet Yellow Pages advertising customers. Services include pay-per-click campaign design and management, search engine optimization reviews and recommendations, search engine paid inclusion, price comparison and shopping engine feed optimization and management, as well as multi-dimensional pay-per-click analytics and reporting.
Idearc, formerly a division of Verizon, acquired SEM firm Inceptor last year, and Inceptor's team is now the basis of Idearc's SEM consultancy.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!