Wordtracker announced today the launch of Wordtracker Academy. This new initiative is designed to offer webmasters expert articles, tips and tricks, and case studies to help them make better use of keyword research.
One example piece of content you can find in Wortracker University is titled "Using Keywords - an eight point plan". This plan details the 8 basic opportunities for leveraging keyword data.
This is a good move for Wordtracker, as they get to generate some publicity, create some goodwill by providing the free tools, and, of course, use their own tools and advice in generating the new pages for their site!
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.