"Search marketing is becoming more about marketing, and less about search," said Rob Murray, president and CEO of iProspect. That's a pretty common theme these days, as search takes its spot at the big kids' marketing table.
The definition of what is and isn't search marketing is expanding to include other related disciplines. It began with Web developers moving into SEO. A few years ago, SEOs expanded into paid search. Today, one area that more and more search marketers are moving into is social media marketing. We explore that move in today's SearchDay, "Why Are Search Marketers Getting Social?."
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!