"Search marketing is becoming more about marketing, and less about search," said Rob Murray, president and CEO of iProspect. That's a pretty common theme these days, as search takes its spot at the big kids' marketing table.
The definition of what is and isn't search marketing is expanding to include other related disciplines. It began with Web developers moving into SEO. A few years ago, SEOs expanded into paid search. Today, one area that more and more search marketers are moving into is social media marketing. We explore that move in today's SearchDay, "Why Are Search Marketers Getting Social?."
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!