A majority of search marketers are planning on spending more on search this year, and are mostly satisfied with the return on investment (ROI) they are seeing from search. Those are two of the findings from a new JupiterResearch report, "US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer," released Tuesday afternoon at Search Engine Strategies New York. You'll find all the details from the report in today's SearchDay.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.