SEO News
newcomb-kevin

Interpublic Group Acquires Reprise Media

by , Comments

Search marketing agency Reprise Media was acquired by the Interpublic Group, and rolled into its large stable of advertising and marketing services agencies. Reprise had been one of a handful of large, independent search marketing agencies that had not been picked up by a larger agency.

Reprise will remain independent and serve as a resource to the various IPG agencies, helping when their resources don't allow, joining pitches for new clients, and otherwise contributing to IPG's search marketing needs. Reprise will live in a newly formed "Futures Marketing Group," which houses IPG's Emerging Media Lab, and will also manage IPG's investments in sites like Facebook and Spot Runner.

Matthew Nelson has more details at ClickZ News.


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus