Eric Schmidt in an interview with John Seigenthaler, a former reporter with NBC's Nightly News, at National Association of Broadcasters conference noted that Google is close implementing a filtering service that would prevent copyright content from being uploaded to YouTube. According to Schmidt, the new system called Claim Your Content, will automatically flag copyright material so that it can be removed. The system was supposed to have launched last year. Google is surely feeling a certain urgency in getting effective filtering in place given the $1 billion lawsuit against filed by Viacom against Google last month that accused Google of wholesale intentional copyright infringement. It remains to be seen if this new system does in fact weed out copyright materials.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!