I recently did an exclusive interview with Suranga Chandratillake, founder and CTO on blinkx, on their new technology tool for watching television online – blinkx remote. Here are some excerpts of that interview, and why Suranga is betting that his company's new tool will revolutionize people's viewing habits on the web.
Grant: In your press release, you meantion that blinkx's search technologies are better than keyword-only searches, claiming that they not only listen and decipher audio, but that they "see" - the Web, "helping users enjoy a breadth and accuracy of search results not available elsewhere." Can you explain how blinkx's search techologies “see” the Web, and mix that in with the speech recognition experience?
Suranga: We use visual analysis to have software actually watch the video and infer meaning from its visual as well as aural properties.
Grant: Will blinkx be able to provide a directory of, or search by, networks and entertainment companies featuring television shows?
Suranga: Yes. To see a directory of the currently shows available, one can go right to the blinkx site and click on the icon in the upper right corner of their site – "Watch TV Online." The search function for TV shows is available in our advanced search page.
Grant: How are the short clips derived? Does blinkx use its own criteria, and what would that be? Or are they chosen by the actual content providers?
Suranga: All previews are auto-generated by blinkx.
Grant: Will there be free a well as paid downloads of these long-form shows?
Suranga: Yes, assuming they are available on the Web.
Grant: Will these shows be accessible on all major media players? Even including the new MacTV?
Suranga: Yes, they should run on any standard web device. content is generally in windows media, mpg4 or flash, depending on the source.
Grant: Can the shows be downloaded directly to portable media players with WiFi or Bluetooth capability?
Coming tomorrow: Testing the technology
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!