SEM agency iProspect recently began accelerating its global expansion plans by moving founder and former CEO Fredrick Marckini over to parent Isobar to become its global search officer. His new job is to expand Isobar's existing search marketing practices and set up new ones, bringing to them the tools and best practices iProspect has built in the U.S.
The first fruits of that strategy come in the form of a new iProspect office in Madrid, where the agency formerly known as NTB has rebranded as iProspect Spain. This is the third global agency, following iProspect Netherlands (2005) and iProspect Sweden (2006).
The global offices serve both local clients in each country, as well as global clients looking to expand into those regions.
“Search engine marketing is now recognized as a global opportunity. Marketers around the globe want continuity of service with local expertise, and this expansion offers exactly that,” Marckini said. “iProspect's worldwide expansion answers global marketers' demand for the same excellence, technology and results that iProspect is known to deliver in the United States.”
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