Google tried something different the other day. Instead of buying the company - Google bought the software the company makes. They purchased Marratech's web conferencing software - used by Microsoft among others.
"Privately held and based in Sweden, Marratech develops downloadable conferencing software for Microsoft and Apple platforms, including chat, document-sharing, and online videoconferencing", according to the Motley Fool.
The Google blog distinguishes the fact that Google did not buy the company this time.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!