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After a Few Financial Hoops, Blinkx Plans to Go Public

newcomb-kevin
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After navigating a series of financial hoops with enterprise search player Autonomy, privately held video search engine Blinkx will wind up as a public company on the London Stock Exchange.

The relationship between the two has always been murky at best. Blinkx, which is led by former Autonomy CTO Suranga Chandratillake, licenses unnamed portions of Autonomy's search technology. Apparently, those license agreements will now allow Autonomy to acquire Blinkx, which it will then spin off into its own public company, along with some R&D related to Autonomy's IDOL technology.

Autonomy's technology should also help Blinkx develop its own ad program, something it has planned for years, but delivered on only through partners like Miva and Eyeblaster.

The Financial Times story doesn't make things any clearer, though an Autonomy press release is a bit better, and Danny Sullivan has further sorted through some of the complexities.


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