Today is National Call In Day for The Freedom Of Choice Act. But I did not learn about it in the newspapers or other mainstream media, it was a blog entry that sparked my interest.
So I did a little research to see how prevalent this shift has become.
First newspaper circulations are at their lowest in nearly 40 years. The number of daily newspapers is also dramatically shrinking.
But blogs with news stories and commentary are flurishing. The coverage of disasters (like the Virginia Tech murders) gets immediacy from blogs that is hard to beat.
I used Google search to get some additional numbers. I chose three news items: Yahoo Panama, the Freedom of Choice Act, and the French elections.
Doing a Google news search they had 1,062, 1,010 and 6,091 stories respectively. But using the blog search these numbers went through the roof. Panama had 34,023, FOCA had 55,836 and the French elections 65,858.
There are caveats obviously. News items are dedupped (not totally but it impacts) while blogs mix news and comments so are all different. Readership of the blogs may not reach the numbers that grab news stories directly from various news sources.
We are becoming even more of a 'global village' and are moving back to a form of oral tradition that may be high tech and interactive but also has alot of the allure of the old village storytellers passing on the history of the community around a fire.
Maybe the web has become the new 'global campfire' and the bloggers are the oral historians of old.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!