SEO News
newcomb-kevin

Superpages.com Revises Ad Algorithm

by , Comments

Idearc's Superpages.com, a local search service based on Verizon's yellow pages directory, is changing the way it displays ads. Using an algorithm that makes it more closely resemble Google's AdWords and Yahoo Search Marketing's Panama platform, Superpages will begin ranking ads based on criteria like relevance and performance, in addition to bids.

Idearc has been very busy over the past few months since it spun off from Verizon. Besides revamping its ad offering, it's launched a national TV campaign to court advertisers, and began offering SEM services to small business advertisers earlier this month.


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus