We welcome aboard a new SEW Expert, Sage Lewis, in today's Link Love column, where he will be sharing commentary and expertise on link building from the social aspect. Sage will be splitting time in Link Love with columnist Justilien Gaspard.
In his first contribution, Prevention is the Best Medicine: Don't Let Viral Campaigns Get Sick and Die, Lewis diagnoses problems with the most feverish trend in link building - viral marketing campaigns.
Sage Lewis is President of the consulting firm, SageRock.com and will be speaking on measuring the impact of social media and viral marketing at our next SEW Live in Columbus, Ohio - taking place on May 9th.
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.