After passing a misguided Trademark Protection Act that will ban advertisers from using the trademarked terms of their competitors to target ads to Utah users, Utah legislators are now apparently talking to the companies involved and realizing they may have made a mistake.
Senior executives from Google, eBay, Microsoft, America Online, Yahoo, 1-800 Contacts and Overstock.com met with lawmakers in an impressive show of force. And while nothing was resolved during the 90-minute sit-down, lawmakers seemed to accept the inevitable. "I don't know that we'll repeal it, but we understand we've got some work to do," said Rep. David Clark, House majority leader and co-sponsor of the suddenly controversial legislation. Curtis was a little more circumspect. "It looks like an all-or-nothing proposition to me," he said.
The law is set to go into effect on Monday.
The money quote comes from Clark: "I wish we had had this interaction with industry 60 days ago," Clark said Wednesday. "We would have all been better off."
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!