SEO News
Search

Microsoft Buys Mobile Ad Firm

newcomb-kevin
by , Comments

Microsoft has acquired Paris-based mobile ad network ScreenTonic, which serves text and display ads to mobile phones and devices in Belgium, France and the U.K. This is the third mobile ad acquisition in the last 18 months for Microsoft, following its acquisition of Paris-based mobile search and ad provider MotionBridge in February 2006, and voice-enabled mobile search provider TellMe in March 2007.

"The acquisition of ScreenTonic will be part of our long-term strategy to deliver ad experiences that map to the environment. Together, we will be able to provide relevant ads where consumers are, when they are actively engaged and communicating," Steve Berkowitz, senior VP of Microsoft's Online Services Group, said in a statement.

Microsoft expects to deploy its mobile search and ads globally.


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus