Microsoft has acquired Paris-based mobile ad network ScreenTonic, which serves text and display ads to mobile phones and devices in Belgium, France and the U.K. This is the third mobile ad acquisition in the last 18 months for Microsoft, following its acquisition of Paris-based mobile search and ad provider MotionBridge in February 2006, and voice-enabled mobile search provider TellMe in March 2007.
"The acquisition of ScreenTonic will be part of our long-term strategy to deliver ad experiences that map to the environment. Together, we will be able to provide relevant ads where consumers are, when they are actively engaged and communicating," Steve Berkowitz, senior VP of Microsoft's Online Services Group, said in a statement.
Microsoft expects to deploy its mobile search and ads globally.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!