Microsoft has acquired Paris-based mobile ad network ScreenTonic, which serves text and display ads to mobile phones and devices in Belgium, France and the U.K. This is the third mobile ad acquisition in the last 18 months for Microsoft, following its acquisition of Paris-based mobile search and ad provider MotionBridge in February 2006, and voice-enabled mobile search provider TellMe in March 2007.
"The acquisition of ScreenTonic will be part of our long-term strategy to deliver ad experiences that map to the environment. Together, we will be able to provide relevant ads where consumers are, when they are actively engaged and communicating," Steve Berkowitz, senior VP of Microsoft's Online Services Group, said in a statement.
Microsoft expects to deploy its mobile search and ads globally.
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!