SEO News
Search

Microsoft Buys Mobile Ad Firm

newcomb-kevin
by , Comments

Microsoft has acquired Paris-based mobile ad network ScreenTonic, which serves text and display ads to mobile phones and devices in Belgium, France and the U.K. This is the third mobile ad acquisition in the last 18 months for Microsoft, following its acquisition of Paris-based mobile search and ad provider MotionBridge in February 2006, and voice-enabled mobile search provider TellMe in March 2007.

"The acquisition of ScreenTonic will be part of our long-term strategy to deliver ad experiences that map to the environment. Together, we will be able to provide relevant ads where consumers are, when they are actively engaged and communicating," Steve Berkowitz, senior VP of Microsoft's Online Services Group, said in a statement.

Microsoft expects to deploy its mobile search and ads globally.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus