More Search Marketers Weigh in on Paid Links
The debate over whether paid links should count in Google’s ranking algorithm has been going strong, sparked most recently by Google’s spam-buster Matt Cutts. It’s been picked up in most search marketing forums, including SEW’s.
Last night, Li Evans posted the collected opinions of 10 search marketers: Andy Beal, Christine Churchill, Anne Kennedy, Debra Mastaler, Greg Meyers, Lee Odden, Chris Sherman, Bill Slawski, Shari Thurow, and Frank Watson. Li asked for opinions on buying links for clients, and on sites that sell links but don’t indicate they’re paid links. It’s an interesting look at the issue from varying perspectives.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now