Creating a search marketing strategy for any company can be a daunting task. That's especially true when the company has more than 50 different brands and products, hundreds of millions of Web pages, different conversion metrics and different strategies.
In today's SearchDay, Handling Search Marketing in Large Organizations, Melanie Mitchell, VP of SEO/SEM at AOL, offers the first of a three-part series about her experience building the in-house search practice of AOL.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!