AnalyticsWebSideStory Rebrands as Visual Sciences

WebSideStory Rebrands as Visual Sciences

WebSideStory has consolidated its product lines and rebranded as Visual Sciences, the company it merged with in February 2006. The Visual Sciences name reflects the company’s expansion beyond Web analytics to other channels.

“We remain committed to Web and Internet channel analytics and are expanding our application footprint. Our clients have made it clear they wish to use our real-time analytics capabilities to better understand all of the customer interaction data in their enterprises. The Web is one of the most important, but not the only, channel of this interaction,” Jim MacIntyre, Visual Sciences’ CEO, said in a statement.

MacIntyre, a co-founder of Visual Sciences, took the reins from WebSideStory CEO Jeff Lunsford in October. A series of executive shakeups followed, with the December departures of CMO Rand Schulman and Steve Kusmer, GM of search and content solutions. Just this week, Eric Peterson, VP of strategic services, left the company to build a Web analytics consulting practice.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y