There have been two major pieces on segmenting your traffic written over the last week at the blogs and news sites I read. Both very insightful and detailled.
It is an important element in the marketing mix, though at times a tricky one to apply to search.
Rand Fishkin at SEOMoz does a good job segmenting the intent of search from various sources and the visual ads are a nice touch.
Jennifer LeClaire, in an article over at NewsFactor, outlines segmenting visitors which when read after Rand's article shows further reach and analytics to use.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!