There have been two major pieces on segmenting your traffic written over the last week at the blogs and news sites I read. Both very insightful and detailled.
It is an important element in the marketing mix, though at times a tricky one to apply to search.
Rand Fishkin at SEOMoz does a good job segmenting the intent of search from various sources and the visual ads are a nice touch.
Jennifer LeClaire, in an article over at NewsFactor, outlines segmenting visitors which when read after Rand's article shows further reach and analytics to use.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.