There have been two major pieces on segmenting your traffic written over the last week at the blogs and news sites I read. Both very insightful and detailled.
It is an important element in the marketing mix, though at times a tricky one to apply to search.
Rand Fishkin at SEOMoz does a good job segmenting the intent of search from various sources and the visual ads are a nice touch.
Jennifer LeClaire, in an article over at NewsFactor, outlines segmenting visitors which when read after Rand's article shows further reach and analytics to use.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
Register today - don't miss this free webinar!