Neil Patel and I have put together a two part podcast series on how to succeed on Digg. The first podcast covers the mechanics of putting together good content, and writing good titles and descriptions.
One of the key things you need to keep in mind when are targeting content for the Digg audience is the nature of that audience. The audience is predominantly male (13-28 or so) and highly technical. In addition, this audience has some known interests. For example:
- They love Apple
- They love Google
- They love the environment
- They love quirky and unusual things
- The hate Microsoft
- They hate George W. Bush
Of course, the article you intend to write may not relate to one of these areas, but it is really a good idea to learn as much as you can about the audience. So if you are writing an article about a particular topic, go onto Digg and do some research. Have any similar stories made the front page of Digg before? If so, see what those people did that got them there. Also, if no related stories have made the front page before, is there a reason for that? What did the other people do wrong?
This kind of research can be invaluable in making sure you are developing the right content, and it's easy to do.
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.