SEO News
Search, Google Partnership Discussions

by , Comments

The Washington Post reported talks between Google and, a hosted CRM application vendor.

This move is another direct challenge to Microsoft, which offers CRM products, but also could add an element to Google Analytics that only a handful of other companies have: the ability to track offline conversions to online advertising.

Visual Sciences, formerly known as WebSideStory, is one such competitor that will be impacted by this alliance. Using the API, an analytics company is able to pass the lead information along with the advertising info - thus creating a two-edged sword for improving ROI.

The first and most obvious advantage is the ability to improve spends for offline conversions. The second, and more attractive to large scale sales teams, is the ability to determine where the better quality leads originate, and thus pass them to the right sales people.

One wonders how far in advance this alliance was in the minds of the people at Google, or if the creative CEO at saw it as a great way to partner with a company that could help it improve its market share against Microsoft's CRM products.

Give your opinions here.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus