In today's Big Biz column, "Convincing the Executive Team to Invest in SEO," Aaron Shear shares tips on how to get the executive management team to buy into the idea of search marketing. There are still many executives at large companies that think SEO is black magic. The key to convincing them otherwise is to start small, prove the value of search marketing, and build up allies in your organization.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.