In today's au Natural column, "Blog Your Way to the Top," Mark Jackson takes a look at the benefits of blogging on a corporate Web site. Besides the SEO-related benefit of adding fresh content to usually static sites, corporate blogs can also provide a good way to interact with customers and potential customers, and to establish thought leadership in your industry.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!