In the process of creating a presentation for catalog retailers at a DMA conference, SiteLogic's Matt Bailey has distilled the essence of SEO into three common things that businesses do wrong.
Here are his Top Three SEO Mistakes:
- Branding comes before marketing tactics – On-page optimization is often at odds with brand decisions.
- Call things what they are – Customers don't always search for branded terms; they use their own words to describe your product.
- The basis of optimization is the customer experience – Optimizing pages for users will help you rank well in search engines.
Matt has posted his 48-page slide deck from the presentation, which is filled with more SEO basics like these.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.