In the process of creating a presentation for catalog retailers at a DMA conference, SiteLogic's Matt Bailey has distilled the essence of SEO into three common things that businesses do wrong.
Here are his Top Three SEO Mistakes:
- Branding comes before marketing tactics – On-page optimization is often at odds with brand decisions.
- Call things what they are – Customers don't always search for branded terms; they use their own words to describe your product.
- The basis of optimization is the customer experience – Optimizing pages for users will help you rank well in search engines.
Matt has posted his 48-page slide deck from the presentation, which is filled with more SEO basics like these.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!