SEOTop Three SEO Mistakes

Top Three SEO Mistakes

In the process of creating a presentation for catalog retailers at a DMA conference, SiteLogic’s Matt Bailey has distilled the essence of SEO into three common things that businesses do wrong.

Here are his Top Three SEO Mistakes:

    1. Branding comes before marketing tactics – On-page optimization is often at odds with brand decisions.

 

    1. Call things what they are – Customers don’t always search for branded terms; they use their own words to describe your product.

 

  1. The basis of optimization is the customer experience – Optimizing pages for users will help you rank well in search engines.

Matt has posted his 48-page slide deck from the presentation, which is filled with more SEO basics like these.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

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Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

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The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

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Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

2y