Last week, Google announced a major change in the way it delivers search results, moving from "siloed" searches for blogs, videos, news and other categories to a "universal search" model, incorporating all of those categories in a single page, ranked against each other for relevance.
That move is bound to bring changes for both searchers and search marketers. We explore some of the possibilities in today's SearchDay, What Does Universal Search Mean for SEM?
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.