Michael Arrington at TechCrunch says that he's confirmed that Google is acquiring Feedburner for close to $100 million. He's citing "a source close to the deal," so he could still be wrong, but if he's right, it's an all-cash deal, mostly upfront, with Feedburner's founders to stay on for a couple of years, at least.
The move gives Google a working feed-based ad network, but more importantly it keeps Google close to publishers, which it can then try to entice to take on more of its services. Feedburner also offers an impressive analytics package that can be incorporated into both Blogger and Google Analytics.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!