Patrick Sexton aka feedthebot interviewed some major players in the search space and asked them all if they only had $100 how would they market their website.
The article gives some good insights, but collectively the crew (Aaron Wall, Andys Hagan and Beal, Todd Malicoat, Neil Patel, Lee Odden and CK Chung) impart the need to be dedicated.
Shoestring operations only succeed with perserverance. There is no guarantee, but a half-hearted effort is never going to get you there.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.