Are you giving search its due credit when you look at results of other marketing campaigns? Are you taking those campaigns into account when you plan your search activities? In today's SearchDay, In the Mix: Search in the Overall Marketing Mix, Impaqt's Pat Stroh explains that without knowing the full details of a client's media mix, an agency is limited in how well it can optimize a paid search campaign. But once an agency is armed with at least some of this historical data, it can begin to explain the mountains and valleys in those paid tracking reports.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.