Are you giving search its due credit when you look at results of other marketing campaigns? Are you taking those campaigns into account when you plan your search activities? In today's SearchDay, In the Mix: Search in the Overall Marketing Mix, Impaqt's Pat Stroh explains that without knowing the full details of a client's media mix, an agency is limited in how well it can optimize a paid search campaign. But once an agency is armed with at least some of this historical data, it can begin to explain the mountains and valleys in those paid tracking reports.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.