Are you giving search its due credit when you look at results of other marketing campaigns? Are you taking those campaigns into account when you plan your search activities? In today's SearchDay, In the Mix: Search in the Overall Marketing Mix, Impaqt's Pat Stroh explains that without knowing the full details of a client's media mix, an agency is limited in how well it can optimize a paid search campaign. But once an agency is armed with at least some of this historical data, it can begin to explain the mountains and valleys in those paid tracking reports.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!