Bill Slawski, of SEO By The Sea, wrote an interesting article about mapping visitor intent to help develop effective categories and keywords for your marketing efforts.
Between his detailed report and some perceptive comments, this is a post well worth reading and using to improve your search marketing.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.