Bill Slawski, of SEO By The Sea, wrote an interesting article about mapping visitor intent to help develop effective categories and keywords for your marketing efforts.
Between his detailed report and some perceptive comments, this is a post well worth reading and using to improve your search marketing.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!