I can't imagine what it's like for the vast majority of small business owners who decide to put their toe in the search engine marketing pool without a lifeguard like an agency or a consultant with expertise.
The term “sink or swim” comes to mind. And judging from what I've seen in the small business landscape, far too many small businesses immediately sink and then get out of the pool forever. This is a shame, as the rewards of a successful search marketing campaign are great.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!