I can't imagine what it's like for the vast majority of small business owners who decide to put their toe in the search engine marketing pool without a lifeguard like an agency or a consultant with expertise.
The term “sink or swim” comes to mind. And judging from what I've seen in the small business landscape, far too many small businesses immediately sink and then get out of the pool forever. This is a shame, as the rewards of a successful search marketing campaign are great.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!