The rumored partnership between Google and hosted applications provider Salesforce.com have been confirmed, but at this point is little more than a way for Google to sell more AdWords ads to Salesforce.com users.
According to a ClickZ story, Salesforce.com will become the first on-demand reseller of Google's AdWords platform under a strategic alliance to help both companies win small- to mid-size ad accounts. It's similar to the first agreement Google struck with Intuit for AdWords integration with QuickBooks.
The rumors of a tighter integration between salesforce.com and Google's on-demand applications will have to wait for another day.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!