The rumored partnership between Google and hosted applications provider Salesforce.com have been confirmed, but at this point is little more than a way for Google to sell more AdWords ads to Salesforce.com users.
According to a ClickZ story, Salesforce.com will become the first on-demand reseller of Google's AdWords platform under a strategic alliance to help both companies win small- to mid-size ad accounts. It's similar to the first agreement Google struck with Intuit for AdWords integration with QuickBooks.
The rumors of a tighter integration between salesforce.com and Google's on-demand applications will have to wait for another day.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!