Ask.com is positioning itself as "the other search engine," making a play to get users to think about Ask in addition to Google when they think of search. While part of that plan is being carried out in its multi-million ad campaigns, the important part of the plan comes in the form of innovation in its search results.
Ask.com today launched Ask3D, a new interface and re-engineered product, with new features that are meant to align more closely with the way people actually search. Ask3D offers a three-paneled SERP, with query refinements, Web search results, and vertical search results.
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