In today's By the Numbers column, Making the Case for Portfolio Based Bid Management Tools, Eric Enge shows why he prefers portfolio based bid management tools to the rules based solutions that evaluate ROI on a keyword-by-keyword basis.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!