In today's By the Numbers column, Making the Case for Portfolio Based Bid Management Tools, Eric Enge shows why he prefers portfolio based bid management tools to the rules based solutions that evaluate ROI on a keyword-by-keyword basis.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.