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Search Headlines & Links: June 6, 2007

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Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • No Conversion in Yahoo's Quality-Based Bidding
    Conversions tracked by Yahoo Analytics are not part of the algorithm determining the new quality-based pricing.
  • Avvo: Web 2.0 For Legal Search
    Like other legal search destinations in this space such as FindLaw and LexisNexis Martindale-Hubbell, new legal search destination Avvo offers users search tools to find lawyers in different categories and in different locales.
  • Google Universal Search: What's it Mean, Really?
    While some industry-watchers are cheering Google's recent moves, others are yawning. Range Online's Phil Stelter digs into what Universal Search really means for Google, and for search marketers.
  • Yoono Plugin Has Much to Offer
    Yoono Buzz It!, a free social Web clipping and annotation plug-in for FireFox and IE, combines the best features of online highlighters, bookmarks and clipping services on a single web page.
  • Info Pros Are Searching
    This week, the Special Libraries Association held its annual confab in Denver. Perhaps the SLA is improperly named now, as this gathering of over 5,000 information professionals are focused on finding and delivering appropriate online resources.
  • AOL's New Video Search Tools for Developers
    AOL has recently followed a successful industry trend by "giving away the good stuff" to build a following.
  • New Rules of PR Podcast with Greg Jarboe
    One of the big shifts that Greg sees is that there is much more of an opportunity to use PR to talk directly to your end customers.
  • SEW Experts: Making the Case for Portfolio Based Bid Management Tools
    Eric Enge shows why he prefers portfolio based bid management tools to the rules based solutions that evaluate ROI on a keyword-by-keyword basis.

Headlines & News from Elsewhere:


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