Greetings everyone, I'm very happy to announce that I have joined the team here at Search Engine Watch and Search Engine Strategies. Everyone has been asking what my role will be and what plans I have for SES and SEW. These are excellent questions with no easy or quick answer (but I'll give it a shot.)
My mission is to guide, direct and assist the tremendous team here in the continued development of the Search Engine Strategies and Search Engine Watch resources. Over the coming months I'll be spending a great deal of time working with our teams around the world to provide the best possible content for everyone engaged in search.
The industry we refer to as “The Search” has grown faster than anyone could have predicted and the need for quality information and guidance has never been greater. In other words, our world is changing and we're going to change with it. In order to be the guiding force in this industry, it will take a village.
Of course, this means you.
The Search Engine Watch and Search Engine Strategies contributors, speakers and advisors have helped define standards in the industry and kept the world at large informed about search. The world (as it is) owes you a debt of gratitude and I'd like to invite you to come along with me as we bring about the next evolution of search.
Search marketing knowledge isn't just for the precious few who have unlocked the secrets. There are many people out there struggling to get their arms around search disciplines—no easy task in an industry that is constantly evolving— that touch every aspect of marketing, advertising and the pursuit of knowledge. Indeed, search is the entry and delivery point for all things interactive.
It is an exciting time to be in the world of search marketing and I couldn't be happier to be helping out with such a great group of people. Keep an eye out for enhancements to the Search Engine Strategies and SEW experiences. Of course, if you have any suggestions, I would love to hear from you!
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.