A new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and overall business results. Get all the details in today's SearchDay, Measuring Search Marketers' Job Performance.
According to the iProspect Search Marketer Measurement & Performance Study, more search marketers' job performance is being measured by the results they produce, both in terms of search-specific metrics and overall business results.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!