A new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and overall business results. Get all the details in today's SearchDay, Measuring Search Marketers' Job Performance.
According to the iProspect Search Marketer Measurement & Performance Study, more search marketers' job performance is being measured by the results they produce, both in terms of search-specific metrics and overall business results.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.