Despite recent cautionary articles Google has announced a partnership deal with Sina. The Chinese portal is a major player in China and helps Google push further into the market.
According to the release, Google will provide Sina with a search box they will use on the portal.
Google will also have full access to Sina's China news, which though filtered by the government will still increase the Chinese content Google has.
"Through our strategic cooperation, online users as well as online advertisers stand to benefit from the leveraging of strong brands, traffic and technologies from the two companies," said Sina Chief Executive Charles Chao.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!