IndustryGoogle Partners With Chinese Portal Sina

Google Partners With Chinese Portal Sina

Despite recent cautionary articles Google has announced a partnership deal with Sina. The Chinese portal is a major player in China and helps Google push further into the market.

According to the release
, Google will provide Sina with a search box they will use on the portal.

Google will also have full access to Sina’s China news, which though filtered by the government will still increase the Chinese content Google has.

“Through our strategic cooperation, online users as well as online advertisers stand to benefit from the leveraging of strong brands, traffic and technologies from the two companies,” said Sina Chief Executive Charles Chao.

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