While many large organizations might be inclined to outsource their SEO, AOL's Melanie Mitchell says that could be a mistake. In today's SearchDay, Laying the Foundation for In-House SEO Success in Large Organizations, Mitchell sets out to debunk the arguments against having an in-house search engine optimization (SEO) team, especially in a large organization.
She talks about elements of a core SEO team, and ways to establish in-house SEO as a cross-functional effort. She also discusses setting targets for both the core team and individual business units engaged in elements of SEO.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.