In today's Vertical Challenge column, "The Business Case for Expanding B2B SEM," Jessica Bowman reviews the Enquiro 2007 Business to Business Survey. If you're looking to expand your B2B SEM efforts, you'll find the key take-aways and all the nitty gritty in between.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.