In today's Vertical Challenge column, "The Business Case for Expanding B2B SEM," Jessica Bowman reviews the Enquiro 2007 Business to Business Survey. If you're looking to expand your B2B SEM efforts, you'll find the key take-aways and all the nitty gritty in between.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!