According to a new report from research analysts at IDC, search is about to lose its dominance of the online ad market, to be overtaken by video and rich media ads by 2011. According to Enid Burns at ClickZ News, the report suggests Google, and to a lesser extent Yahoo, will suffer as the search market loses ground to other online advertising formats. However, the recent acquisitions of YouTube and DoubleClick by Google, and Right Media by Yahoo, should help them compete better in the display ad market.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!