According to a new report from research analysts at IDC, search is about to lose its dominance of the online ad market, to be overtaken by video and rich media ads by 2011. According to Enid Burns at ClickZ News, the report suggests Google, and to a lesser extent Yahoo, will suffer as the search market loses ground to other online advertising formats. However, the recent acquisitions of YouTube and DoubleClick by Google, and Right Media by Yahoo, should help them compete better in the display ad market.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!