In today's Search Ads column, "The Five Characteristics of Highly Effective PPC Specialists ," Tony Wright has come up with five characteristics of successful PPC specialists. As anyone in the search marketing industry can tell you, talent is scarce. If you can find one with all these traits, hire him/her on the spot.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!