In today's Search Ads column, "The Five Characteristics of Highly Effective PPC Specialists ," Tony Wright has come up with five characteristics of successful PPC specialists. As anyone in the search marketing industry can tell you, talent is scarce. If you can find one with all these traits, hire him/her on the spot.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!