Speaking at Search Engine Strategies Latino today in Miami, Gonzalo Alonso, Google's general manager for Spanish-speaking Latin America, said that Google sees huge potential in the Latin American market.
"When we see Latin America, we see growth," Alonso said. The market is growing faster than any other world market, but some challenges need to be overcome. According to Alonso, these include establishing online payment methods, increasing the number of e-commerce players, getting businesses to build indexable Web sites, and getting the government involved in closing the Internet gap.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!