Latest in my interview series is a chat with Seth Godin about Squidoo, and about the challenges facing Google, Yahoo, and Microsoft. Seth praises the ruling troika of Google for their courage in continuing to try out a wide range of products to see what sticks, but chides them for not having invented Twitter.
While Yahoo has done well with great social media products like Yahoo Answers, and with acquisitions like Flickr and del.icio.us, their challenge is to figure out how to make their destination site oriented platform scale.
Seth's harshest comments are for Microsoft. He thinks they have been investing in the wrong places, spending $150M on projects like Zune, and $250M chasing Google. He thinks they would be far better off looking for the next big viral thing. This would expand their reach into the market.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
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