SEO News
Search

Ask.com Asks a Ninja for Ad Help

newcomb-kevin
by , Comments

Ask.com has turned to Ask A Ninja for its latest online advertising effort, according to ClickZ. The live-read video campaign inserted into the popular video blog is the latest element of Ask.com's ad campaign for its revamped Ask3D search engine.

In the spots, which appear at the end of the ninja's videos, the ninja urges viewers to use Ask.com to find videos around made-up ninja words like "ningiants," "ninjuice," and "nonja":

"This episode was brought to you by Ask.com," screeches the ninja as a search term appears below his face in the video frame. "Go to Ask.com, type in this ninja word twice as fast as you physically can, and you'll either get a cool ninja video treat or a sword in your head. That's a pretty good deal. I'd take that risk, but I'm a ninja."

Certainly better than the billboards that bring up the Unabomber, or ads with scantily-clad "chicks with swords" that likely offended at least half the intended audience.


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!

Recommend this story

comments powered by Disqus