In today's Search Ads column, "Can Google Analytics Be Evil?," Tony Wright is looking for feedback on Google Analytics. Like many search marketers, he has recommended that clients stay away from Google Analytics because of concerns about data privacy and some of the ways Google has used AdWords data in the past.
Is he right to be wary, or are the benefits of a free and easy to use analytics application worth any potential risks? Share your thoughts in the SEW Forums.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.