Ups and downs in search activity and success metrics are often related to activity in other media channels, such as TV, radio, print, and online. One common finding is that as media activity increases, impressions and clicks go up as well. Does that mean that we should up our search budgets and add keywords during an external media blitz? Not always.
In today's SearchDay, "Coordinating Search with External Media: Can Less Be More?," Impaqt's VP of analysis & decision support Pat Stroh explains that lowering your bids may actually be a better plan. Doing so could increase conversions and ROI.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!