Ups and downs in search activity and success metrics are often related to activity in other media channels, such as TV, radio, print, and online. One common finding is that as media activity increases, impressions and clicks go up as well. Does that mean that we should up our search budgets and add keywords during an external media blitz? Not always.
In today's SearchDay, "Coordinating Search with External Media: Can Less Be More?," Impaqt's VP of analysis & decision support Pat Stroh explains that lowering your bids may actually be a better plan. Doing so could increase conversions and ROI.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!