Ups and downs in search activity and success metrics are often related to activity in other media channels, such as TV, radio, print, and online. One common finding is that as media activity increases, impressions and clicks go up as well. Does that mean that we should up our search budgets and add keywords during an external media blitz? Not always.
In today's SearchDay, "Coordinating Search with External Media: Can Less Be More?," Impaqt's VP of analysis & decision support Pat Stroh explains that lowering your bids may actually be a better plan. Doing so could increase conversions and ROI.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!