In today's Search Ads column, "Zen and the Art of Paid Search Maintenance," Tony Wright shows that discipline is the key to achieving paid search enlightenment – aka success. He provides tips for implementing some regular processes to ensure top performance from your paid search campaigns.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.