When we wrote last week about Local.com's new local search patent, we pointed out that there were far too many patents being issued in that space. That's only gotten worse this week, with another local search patent awarded to Local.com, this time for ad-supported 411 calls.
Once again, this patent seems to be in direct conflict with an existing patent, one from Jingle Networks.
There's either going to have to be some litigation, or consolidation of businesses or patents between the various players. In the meantime, it's the users and advertisers who will suffer, since the confusion in the marketplace and looming lawsuits will only serve to scare off advertisers and slow the growth of local search.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!